About
Data-driven Social Media Manager and Content Creator with 2+ years of experience in cultivating online communities and executing impactful digital engagement strategies across Instagram, LinkedIn, X, and TikTok. Proven success in significantly increasing brand visibility, boosting follower engagement, and driving conversions through compelling visual storytelling and targeted content. Passionate about leveraging digital platforms for advocacy, community empowerment, and measurable brand growth.
Work
Women’s Safe House Sustenance Initiative (PPA)
|Media & Communications Officer / Program Assistant
In-office, N/A, N/A
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Summary
Developed and managed social media content for a non-profit, raising awareness for gender-based violence and increasing resource access.
Highlights
Developed and managed weekly social media content to raise critical awareness for gender-based violence and women's safety initiatives.
Crafted comprehensive content calendars, produced compelling visual assets, and documented outreach activities through filming and editing, significantly increasing online engagement and awareness.
Conducted thorough research to ensure the accuracy and cultural sensitivity of all produced content, maintaining organizational credibility.
Achieved a 30% increase in online engagement, effectively driving more individuals to access vital resources and support services while ensuring timely communication.
Erams Group
|Social Media Manager
Remote, N/A, N/A
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Summary
Manages and expands Erams Group's multi-platform social media presence, driving brand visibility and executing paid digital campaigns.
Highlights
Strategically managed and expanded the company's multi-platform social media presence across Instagram, Facebook, LinkedIn, and X, fostering increased brand visibility and reach.
Produced compelling visual content, including graphics and short videos using Canva, Edits, and CapCut, to drive engagement and align with overarching content strategies.
Developed platform-specific, creative copy that resonated with target audiences, enhancing message clarity and brand voice across all channels.
Oversaw comprehensive content calendar management, ensuring timely execution of digital campaigns and consistent brand messaging.
Utilized platform analytics to monitor post-performance, analyze audience engagement, and refine content strategies for optimal reach and impact.
Executed targeted paid social media campaigns across Meta Ads and LinkedIn Ads, optimizing for performance and conversion goals.
Collaborated cross-functionally with internal departments to ensure cohesive brand messaging and amplify key organizational initiatives.
ESLonD’GO
|Social Media Manager & Content Creator
Remote, N/A, N/A
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Summary
Managed content creation for Instagram and TikTok, achieving significant follower growth and engagement in ESL teaching and career development.
Highlights
Managed end-to-end content creation for Instagram and TikTok, specializing in ESL teaching and career development niches.
Designed high-impact graphics with Canva and edited engaging videos using CapCut, resulting in highly shareable and interactive posts.
Achieved a 100% growth in followers and a 50% boost in engagement, successfully cultivating a vibrant online community for ESL teachers and aspiring educators.
HazelBooks.ng
|Social Media Manager & Content Creator
Remote, N/A, N/A
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Summary
Drove Twitter growth and engagement for an e-commerce brand, directly contributing to a substantial increase in sales.
Highlights
Drove a 100% growth in Twitter following within six months by implementing strategic, book-related content campaigns.
Developed engaging posts that boosted user interactions by 35%, enhancing brand presence and community participation.
Converted social media followers into paying customers, directly contributing to a 50% increase in sales revenue.
Managed comprehensive content calendars and leveraged analytics to continuously refine social media strategies, optimizing performance and reach.
Volunteer
KKClub (K-drama & K-pop Community)
|Online Community Manager
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Summary
Built and managed a thriving global fan community for K-pop and K-drama enthusiasts, significantly boosting engagement and participation.
Highlights
Established and managed a thriving online fan community for K-pop and K-drama enthusiasts, fostering a dedicated global audience.
Orchestrated interactive online events and facilitated regular discussions, significantly boosting community engagement and participation.
Achieved a 100% increase in membership participation, cultivating an inclusive and positive environment for fans to connect and interact.
Education
Olabisi Onabanjo University
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B.A.
History and Diplomatic Studies
Grade: Second Class Upper (honours)
Languages
English
Certificates
Gender Based Violence (GBV) Level 1 & 2
Issued By
UNHCR
Introduction to Customer Service
Issued By
CVS Health
Skills
Digital Marketing
Digital Strategy, Content Strategy, Campaign Management, Social Media Management, Paid Advertising, Meta Ads, LinkedIn Ads, Market Research, Audience Research, Analytics, SEO.
Content Creation
Multimedia Creation, Graphic Design (Canva), Video Editing (CapCut, Edits), Copywriting, Visual Storytelling, Content Production, Content Calendar Management.
Community Management
Community Building, Engagement Strategies, Online Community Management, Brand Advocacy, Interactive Events.
Project Management
Project Coordination, Timeline Management, Cross-functional Collaboration, Strategic Planning.
Platforms
Instagram, Facebook, LinkedIn, X (Twitter), TikTok, Canva, CapCut, Edits.